A self-initiated concept and strategy for a new brewery located within Glasgow’s famous Barras Market - a working-class institution that is being left behind to decay due to gentrification of its surrounding area, Calton.
Barras Brewery aims to provide funds to revive the market. Packaging references the market through rough hand-lettered typography that can be seen at the stalls. The range of beers uses alliteration (a technique often found in markets to persuade customers) whilst being named after the stall owners, providing inclusion for those who are being forced out. An arrow, inspired by the signage, directs the consumer around the can, pointing towards a small story about the person the beer is named after.